The world was turned upside down in 2020, and many aspects of people’s lives changed, including what they ate, how they ate it, and where they turned for nutrition advice. We all saw the evidence in Facebook memes about Little Debbie Snack Cakes and TikTok users making four-star meals in hotel room coffee machines. Things changed—fast.
Those seismic shifts have carried over into the new year and will color nutrition marketing trends for 2021 in a range of ways. Marketing directors in the food industry should aim to take advantage of these top five nutrition marketing trends this year to keep pace with the changes.